:root{--ink:#241c1c;--cream:#f7f1e9;--paper:#fffdf9;--wine:#741f2a;--coral:#e87355;--gold:#b88a54;--line:rgba(36,28,28,.14);--shadow:0 24px 70px rgba(55,29,24,.14)}
*{box-sizing:border-box}html{scroll-behavior:smooth}body{margin:0;background:var(--paper);color:var(--ink);font-family:Inter,ui-sans-serif,-apple-system,BlinkMacSystemFont,"Segoe UI",sans-serif;line-height:1.5}h1,h2,h3,p{margin-top:0}h1,h2,h3{line-height:1.02;letter-spacing:-.045em}h1{font-size:clamp(3.2rem,7vw,7.1rem);font-weight:500}h2{font-size:clamp(2.5rem,5vw,5rem);font-weight:500}h3{font-size:clamp(1.7rem,2.4vw,2.5rem);font-weight:500}a{color:inherit}.topbar{height:82px;display:flex;align-items:center;justify-content:space-between;padding:0 4vw;position:absolute;z-index:10;width:100%;color:#fff}.brand img,.topbar img{width:128px;filter:brightness(0) invert(1)}nav{display:flex;align-items:center;gap:26px;font-size:.9rem}nav a{text-decoration:none}.nav-cta{padding:12px 18px;border:1px solid rgba(255,255,255,.5);border-radius:99px}.hero{min-height:920px;position:relative;display:grid;align-items:end;overflow:hidden;background:#b65f42}.hero-image{position:absolute;inset:0;background:url('assets/hero-products.webp') 62% center/cover no-repeat;transform:scale(1.02)}.hero-wash{position:absolute;inset:0;background:linear-gradient(90deg,rgba(39,18,15,.88) 0%,rgba(55,22,16,.68) 39%,rgba(55,22,16,.08) 72%),linear-gradient(0deg,rgba(42,14,10,.6),transparent 55%)}.hero-copy{position:relative;z-index:2;color:#fff;max-width:1000px;padding:160px 6vw 84px}.eyebrow{text-transform:uppercase;letter-spacing:.17em;font-size:.76rem;font-weight:750}.hero h1{max-width:920px;margin-bottom:28px}.hero h1 em{font-family:Georgia,serif;font-weight:400}.hero-lead{max-width:680px;font-size:1.22rem;color:rgba(255,255,255,.84)}.hero-actions{display:flex;gap:12px;flex-wrap:wrap;margin:34px 0 24px}.button{display:inline-flex;justify-content:center;align-items:center;border:0;border-radius:99px;padding:16px 24px;text-decoration:none;font-weight:750;cursor:pointer;font:inherit}.button-primary{background:var(--coral);color:#fff}.button-ghost{border:1px solid rgba(255,255,255,.45);color:#fff}.region-note{font-size:.86rem;color:rgba(255,255,255,.7)}.intro{padding:130px 6vw;display:grid;grid-template-columns:1fr 1fr;gap:10vw;background:var(--cream)}.intro h2{max-width:650px}.intro-text{font-size:1.18rem;max-width:640px}.source-note{font-size:.9rem;color:#6d5e58;border-left:2px solid var(--coral);padding-left:18px;margin-top:34px}.paths{display:grid;grid-template-columns:1fr 1fr;min-height:720px}.path-card{padding:70px 6vw;display:flex;flex-direction:column;justify-content:flex-end;position:relative;overflow:hidden}.path-card>span{position:absolute;top:40px;right:40px;border:1px solid currentColor;border-radius:50%;width:42px;height:42px;display:grid;place-items:center;font-size:.8rem}.path-card h3{max-width:620px}.path-card p:last-child{max-width:560px}.path-card-dark{background:#231d1c;color:#fff}.path-card-image{background:linear-gradient(0deg,rgba(77,28,23,.82),rgba(77,28,23,.1)),url('assets/glow.webp') center/cover;color:#fff}.how{padding:130px 6vw}.section-heading{max-width:880px;margin-bottom:70px}.steps{list-style:none;margin:0;padding:0;border-top:1px solid var(--line)}.steps li{display:grid;grid-template-columns:90px 1fr;gap:24px;padding:34px 0;border-bottom:1px solid var(--line)}.steps li>span{font-family:Georgia,serif;font-size:2.2rem;color:var(--coral)}.steps h3{margin-bottom:8px}.steps p{margin:0;max-width:700px;color:#675a55}.brand-story{display:grid;grid-template-columns:1.15fr .85fr;min-height:700px;background:#8f1425;color:#fff}.story-image{background:url('assets/lifestyle.webp') 64% center/cover no-repeat}.story-copy{padding:90px 6vw;display:flex;flex-direction:column;justify-content:center}.story-copy p{max-width:570px;color:rgba(255,255,255,.82)}.story-copy a{margin-top:20px}.lead-section{padding:120px 6vw;display:grid;grid-template-columns:.85fr 1.15fr;gap:8vw;background:#f0dfd3}.lead-copy p{max-width:560px}.city-list{display:flex;flex-wrap:wrap;gap:8px;margin-top:30px}.city-list span{padding:8px 12px;border:1px solid rgba(36,28,28,.2);border-radius:99px;font-size:.8rem}.lead-form{background:#fff;padding:42px;border-radius:28px;box-shadow:var(--shadow);display:grid;grid-template-columns:1fr 1fr;gap:18px}.field{display:flex;flex-direction:column;gap:7px}.full{grid-column:1/-1}.field label{font-size:.78rem;font-weight:750;text-transform:uppercase;letter-spacing:.08em}.field input,.field select{width:100%;padding:15px 14px;border:1px solid var(--line);border-radius:12px;background:#fff;font:inherit}.consent{display:flex;align-items:flex-start;gap:10px;font-size:.82rem;color:#655954}.form-note{font-size:.76rem;color:#867872;margin:0}.success{padding:18px;background:#f1f7ed;border-radius:12px;color:#31532d}footer{display:flex;justify-content:space-between;gap:30px;align-items:center;padding:36px 6vw;background:#211c1b;color:#fff;font-size:.8rem}footer img{width:100px;filter:brightness(0) invert(1)}footer p{margin:0;color:rgba(255,255,255,.65)}
.creative-page{background:#eee4dc}.creative-header{padding:60px 5vw;display:grid;grid-template-columns:180px 1fr 1fr;gap:40px;align-items:end}.creative-header h1{font-size:clamp(3rem,6vw,6rem);margin:0}.creative-header p:last-child{max-width:500px}.creative-grid{padding:0 5vw 80px;display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:24px}.ad{aspect-ratio:1/1.18;min-height:560px;position:relative;overflow:hidden;padding:32px;color:#fff;display:flex;flex-direction:column;justify-content:flex-end;box-shadow:var(--shadow)}.ad:before{content:"";position:absolute;inset:0}.ad>*{position:relative;z-index:2}.ad-logo{position:absolute;z-index:2;top:28px;left:28px;width:110px;filter:brightness(0) invert(1)}.ad-content h2{font-size:clamp(2rem,3vw,3.25rem);margin-bottom:20px}.ad-content p{max-width:440px}.ad-kicker{text-transform:uppercase;letter-spacing:.14em;font-weight:750;font-size:.7rem}.ad-cta{display:inline-block;border:1px solid rgba(255,255,255,.7);border-radius:99px;padding:11px 17px;font-weight:750;margin-top:10px}.ad-region{font-size:.68rem;letter-spacing:.05em;margin:24px 0 0;text-transform:uppercase}.ad-a{background:url('assets/glow.webp') 70% center/cover}.ad-a:before{background:linear-gradient(0deg,rgba(54,25,20,.9),rgba(54,25,20,.05) 62%)}.ad-b{background:url('assets/opportunity.webp') 71% center/cover}.ad-b:before{background:linear-gradient(0deg,rgba(23,27,31,.95),rgba(23,27,31,.02) 65%)}.ad-c{background:url('assets/lifestyle.webp') 67% center/cover}.ad-c:before{background:linear-gradient(0deg,rgba(78,4,15,.96),rgba(78,4,15,.12) 68%)}.ad-top{position:absolute;top:26px;left:28px;right:28px;display:flex;justify-content:space-between;align-items:center;font-size:.68rem;text-transform:uppercase;letter-spacing:.12em}.ad-top .ad-logo{position:static}.creative-notes{margin:0 5vw 80px;padding:42px;background:#fff}.creative-notes h2{font-size:2.2rem}.creative-notes p{max-width:900px}
@media(max-width:900px){nav a:not(.nav-cta){display:none}.hero{min-height:820px}.hero-image{background-position:70% center}.intro,.brand-story,.lead-section{grid-template-columns:1fr}.paths{grid-template-columns:1fr}.path-card{min-height:560px}.story-image{min-height:520px}.creative-header{grid-template-columns:1fr}.creative-grid{grid-template-columns:1fr}.ad{max-width:620px;width:100%;margin:auto}.lead-form{grid-template-columns:1fr}.field{grid-column:1/-1}footer{flex-direction:column;align-items:flex-start}}
@media(max-width:560px){h1{font-size:3.25rem}.topbar{height:70px}.hero-copy{padding:130px 24px 60px}.intro,.how,.lead-section{padding:80px 24px}.path-card,.story-copy{padding:60px 24px}.lead-form{padding:26px}.hero-actions .button{width:100%}.creative-grid{padding-left:16px;padding-right:16px}.ad{min-height:500px;padding:24px}.ad-logo{left:24px}}
.final-art{margin:0}.final-art img{display:block;width:100%;height:auto;box-shadow:var(--shadow)}.final-art figcaption{padding:14px 2px 0;font-size:.78rem;font-weight:750;text-transform:uppercase;letter-spacing:.1em}.concept-details{margin:0 5vw 70px}.concept-details summary{cursor:pointer;font-weight:750;padding:18px 0;border-top:1px solid var(--line);border-bottom:1px solid var(--line)}.concept-details .creative-grid{padding:32px 0 0}